Discipline: Brand and identity systems design
Format: Animation, Logo
Design firm: MTV Networks
Creative directors: Kesime Bernard, Nigel Cox-Hagan
Art director: Phil Delbourgo
Producer: Gary Encarnacion
For the launch of Centric, a new upscale channel targeting adult African-American and multicultural audiences, our goal was to create a brand experience that reflected the central role that African Americans have in the culture. From the logo, which used an array of colors converging on a deep brown core, to the vignettes representing a slice of life of the audience, we were able to communicate the brand essence in an authentic and aspirational way without invoking clichés.
Particularly liked the multimedia aspect. Not overdone where the tendency might have been to over-elaborate. Nice.
Great logo identity and video clips.