25 year old Charles Jeffery has been hailed by Dazed as ‘the ringleader of London’s next generation of club kids.’ His brand Charles Jeffrey LOVERBOY encompasses a fashion label and a cult club night, each informing the other. The LOVERBOY night forms the primary research for Jeffrey’s collections, with his tribe of friends and creative collaborators - artists, performers, musicians, drag queens and poets - contributing to the egalitarian spirit of the brand. Charles is in residence to focus on making his practice sustainable. He will also be exploring how the visual language of his Loverboy brand can become an entity people understand, recognise and lust after.