The fire began at 1400 The Alameda at Lenzen Avenue on the afternoon of April 14th when three children were playing with matches. It quickly spread to the Pacific Hardware & Steel Company and the Prime Rib Dining Room, located at the back of the Cheim Lumber property. The heat from the fire was so intense that it damaged several hoses and put one engine out of commission. Seventy-seven firemen worked to control the fire.