Chris Sheldrick’s what3words is redefining the global address system

Chris Sheldrick has a history of getting lost. The British entrepreneur was certain that there was a smarter, simpler way of finding one's way, and it was from this confidence that what3words was born. A novel global address system, what3words divides the entire globe into 57 trillion 3 metre by 3 metre squares. Each square is assigned a unique combination of three random words from the English dictionary which can then be used as that location's address. Chris Sheldrick is the founder of what3words, an addressing app that assigns a sequence of three simple words to any location in the world.