Coleçao Moda Brasileira (Brazilian Fashion Collection)

Discipline: Book design
Format: Book cover
Design firm: Cosac Naify
Designer: Elaine Ramos (with Flavia Castanheira for the Gloria Coelho and Ronaldo Fraga volumes)
Jacket designer: Elaine Ramos (with Flavia Castanheira for the Gloria Coelho and Ronaldo Fraga volumes)
Production director: Leticia Mendes
Picture editor: Mariana Lanari
Authors: Gloria Coelho, Ronaldo Fraga, Alexandre Herchcovitch, Walter Rodrigues, Lino Villaventura
Editor: Mariana Lanari
Pages: 160 each
Quantity printed: 5,000 each
Typeface: Whitney
Printer: Geográfica
Jacket printer: Geográfica
Papers: Couch, 150 gsm, matte (text), couch matte, Tyvek, translucent paper, SamaGloss, Rives Design bright white (covers)
Binder: Geográfica
Binding: Paperback without spine cover and folded dust jacket
Publisher: Cosac Naify

This series of five books is about Brazilian contemporary fashion designers. The bindings are exposed so you can see the colored threads and the edges of the folded sections. They are also “dressed” by a folded dust jacket, which is made from a different material for each volume, according to the content. The interior of each book combines fashion looks and references in different ways, configuring a structure that dialogs with the artists’ style. But the external shape assures the series’ identity, without neglecting each artist’s individuality.

Juror Notes
The quirky yet solid and inventive branding is well executed. A lovely little series—each cover is a unique but whole aesthetic experience and comments perfectly on each fashion designer’s approach.