Cover design for a price list of the firm "Cucine SCIC"

Franco Maria Ricci has been working on SCIC advertising campaigns for several years, always looking for new solutions without ever abandoning the taste for pop-art. He seems, however, to have moved away at a certain point from the road taken by John Alton or Andy Warhol: while they underline the banality of reality with the aim of denouncing, Ricci on the contrary re-evaluates it by evoking a domestic dimension of bourgeois trust.