The Binney & Smith Company of New York and Easton, Pennsylvania, began
operations producing paints, school pencils, and dustless chalk for classroom
use. In 1903, it introduced a box of eight Crayola crayons for 5 cents. For
nearly 100 years, Crayola has dominated the wax crayon business. In fact, 98
out of every 100 consumers recognize the word "Crayola." Each year, the Toy
Manufacturers of America list Crayola's box of 64 crayons as one of the best
selling toys--selling better, in fact, than any year's Cabbage Patch doll,
Tickle Me Elmo, or Furby.
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