Decoded

Discipline: Book design
Format: Book, Book cover
Design firm: Rodrigo Corral Design
Creative director: Rodrigo Corral
Art director: Greg Mollica
Designer: Steve Attardo
Author: Jay-Z
Publisher: Spiegel & Grau

Project brief
“Like its multi-hyphenate author Jay-Z, Decoded is many things at once. At its core, Decoded is an eloquent and candid memoir detailing the story of a man who was born in a Brooklyn housing project, spent his teen years dealing drugs on the streets of Trenton, New Jersey and grew up to be one of his generation’s most successful artists and businessmen. But Decoded is much more than a memoir: it is an intensely personal homage to hip-hop, as written by a man who so clearly adores the art form; it is a rare glimpse of the unexpectedly deep meanings behind the most recognizable rap lyrics of the last decade; and it is a truly moving collection of essays on topics ranging from Hurricane Katrina to the decline of the music industry. Unconventional type design, line drawings and photographs visually emphasize the author’s message that rap is a form that transcends and defies easy categorization. There’s not much in the way of celebrity gossip here, but what we get instead is a gritty and enormously compelling look inside the cultural phenomenon of rap from one of the men who contributed so much to its shape.” —Juliet Disparte

Juror Notes
Art directed by Jay-Z, it delivers on its promise to “tell the story of a culture, an art form, a moment in history.” Lively, engaging design.