Born into a life of entertainment, Dell Newton (1902-1962) was raised in Kansas, when not touring with her family’s carnival. Dell began her career as a strong woman in the show but soon developed her own magic act. Embedding comedy into her routine, she became the most successful woman in the field from between the 1930s and the 1950s. In her later years she had her own magic television series in California.
At a time when photography and television were becoming more prevalent, the poster takes advantage of both traditional lithography and a black and white still photograph of O’Dell holding two rabbits.