Design Indaba 2017

According to Ayse Birsel, your greatest design project is your life.

Ayse Birsel is the co-founder and creative director of Birsel + Seck, the award-winning human-centred design and innovation studio who work with the likes of Herman Miller/Living Office, GE, Toyota, Tiffany&Co., Colgate Palmolive and Philips, among others. The Turkey-born, New York-based designer is the creator of Design the Life You Love, a book and coursework that teaches non-designers how to create a meaningful life using her design process, Deconstruction:Reconstruction (DE:RE).

Birsel was identified by Fast Company as one of the world’s most creative people and is on the Thinkers50 Radar List of the 30 management thinkers most likely to shape the future of organisations.