PEZ candies and dispensers have remained popular with kids for more than six decades because the manufacturer has changed the products to reflect the times. PEZ USA issues new dispensers each year featuring popular characters from movies, television, comic books, story books, and other media. Characters from Star Wars, Winnie the Pooh, SpongeBob Squarepants, The Bee Movie, The Simpsons, and The Incredibles movies have topped PEZ dispensers soon after their debut in mass media.