PEZ candies, the popular "candy with a pal" has become such a staple of American childhood for more than 60 years, its brand has spread to toys and goods beyond the iconic character-topped candy dispenser. PEZ candies have their own key chains, bubble gum, toy cars and NASCAR racers, card games, jigsaw puzzles, and Christmas tree ornaments. It is perhaps no wonder that the maker of these popular favored candies does very little advertising - or needs to.