DNA by Iconic Invanity, Spring / Summer 2017 at Lagos Fashion Week 2016. Designer, Destiny Nwadire launched DNA with the purpose of creating fun and youthful pieces to empower women and girls around the world as a diffusion brand from parent brand Iconic Invanity. DNA is known for its creative play of colours and colour blocking with touches of hand beaded elements to make the clothes stand out. The need to separate from our parent brand Iconic Invanity was to create a more age sensitive brand that catered to everyday fashion-conscious women aged 18-38.