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LAS OPINIONS
Cowwwwwww 5
collection of rap dance music from DJ International
Multimedia, In April, Indie plans to start dropping product by
U.S. acid- label Instinct Records
NATASHA
Established in 1993 by longtime industry players Connie
Lopes and Felipe Llerena, this Rio label distributes Walt
Disney Records in Brazil. The soundtrack to the Disney mega
hit "The Lion King with singing stars Daniela Mercury and
Jon Secada duetting in Portuguese, has passed the 100.000
sales mark
Apart from its Disney activities, Natasha is concentrating on
lour arcas: children's music (Natasha is releasing a musical ver
sion of Brazil's most famous children's play, "Pluit, o
Fantasminha," featuring
four tracks recorded by
Brazilian icons Caetano
Veloso, Djaval, Chico
Buarque and Milton
Nascimento): duce music
(the label is seeking
sophisticated and under
ground artists): alternat-
tive rock (releasing prod.
uct by international rock
acts Morphine. Belly,
Morphine
Pavement and Throwing
Muses); and soundtracks
and domestic acts having already put out albums from Brazilian
singers Daudle and Taciana Barros, as well as the soundtrack to
the Brazilian film "O Quatrilho," composed and performed by
Veleso.
Llerena asserts that the Brazilian industry's main problem
lies with retailers who were used to playing inflation and now
clon't know what to do." Natasha currenily owns a lack catalog
of 61 litles and is distributed by BMG.
PARADOXX
Founded three years ago by industry veteran Silvio Arnaldo
Calligaris as a vehicle to develop the then-exploding dance
market, this São Paulo-based imprint has released more than
150 titles, most of which are compilations.
"Ironically, what made us successful was a combination of
two prejudices," says Calligaris. "First, the majors already
knew about the dance boom, but they hesitated because dance
music does not create a back catalog, nor does it establish
artists. Second, radio did not want to play national lance
music, believing the public didn't want it.
But Paradoxx and radio network Jovem Pan teamed to pro-
duce the label's biggest smash-a compilation entitled "Big
Hits Jovem Pan," which soll more than 250,000 units.
And red by a nationwide network of sales representatives
and listributors, Paradoxx also partnered other compilation
sets with radio stations and television channels
When other labels jumped into the dance fray, Paradoxx
began to broaden its activities. The company now represents
British blues and jazz label Charly Records and U.S. rock
imprint Epitaph Records.
POLYGRAM
After spending the past two years mining PolyGram's writo
cleep catalog to youd effect, label president Marcos Maynard
has turned his atten
tion toward breaking
and marketing acts
currently signed to
the roster.
Among Maynard's
priorities is classy
chanteuse Simone,
who was inked in
September. Her label
premiere, titled "25
Timbalada
BILLBOARD SPOTLIGHT
De Dezembro (December 25)"--coincidentally, Simone
birthday--boasts a duet with Milton Nascimento and feature
several Christmas songs. Interestingly, Maynard says Brazilian
artists sellom record Christmas tunes,
Singer-songwriter legend Caetano Veloso also is set to
release a live album, "Fina Estampa 11." Also out are albums
sertanejo act Chitãozinho & Xororó, hot samba-reggae de
Netinho and standout Bahian roots band Timbalaca
While generally upbeat about the Brazilian market
Maynard contends that if the government relaxes credi
"somewhat, without causing inflation, then next year could be
similar to this year, but with smaller growth."
Maynard figures the Brazilian market could enlarge ever
more with acclitional sales outlets. "There are 1.000 points o
sale for records in Brazil and 8,000 points of sale for videos,
Tietys. "This market would grow like crazy if there were more
places to buy the product."
ROCK IT RECORDS
In 1992, Dace Villa-Lobos, guitarist for popular rock
Legião Urbana, launched this indie label from a Rio de Janeir
record store by the same name. Focusing primarily on alterna
tive
an indie until last year, when Villa-Lobos formed a partnershi
pop and rock acts from Brazil, Rock It released product
with Virgin Brasil. Details of the accord were not revealed, bu
Virgin assumed the distribution responsibilities for Rock It
The label's latest release is "Mondo Passionale" by a pop ac
called the Sex Beatles.
SONY
One of the most important developments at Sony in the pas
year, says label GM/president Roberto Augusto was the civi
sion in 1994 of Sony into two labels: Columbia and Epic/Chaos
Augusto comments that he
made the move to provide
more personalizecl attention
to the promotion and mar
keting of the smaller rosters
of the upstart labels.
"This clivision of labels has
helped Sony's growth, be-
cause the A&R director is
more effective working with
fewer people," says Augusto.
who praises Columbia A&R
director Miguel llopschi
and Epic/Chaos A&R direc-
for Jorge Davidson. Augusto Jorge Ben for
also singles out marketing
clirector Luis Andre Calainho for his elforts.
Unlike other labels that have experienced success with
romantic samba, Sony has hit pay dirt with regae artista
Skank and Cidade Negra, along with rap act Gabriel C
Pensador
Sony also has released a powerhouse batch of albums for the
holiday season. Among the artists who have released records
are Roberto Carlos (his annual eponymous album), recent
signee Jorge Ben Jor ("Homosapiens"). Martinho Da Vila ("Ta
Delicial, TA Gostoso"). Julio Iglesias ("Julio Iglesias"), Angelica
("Angelica"). Asi De Aguia ("A Lenda"). Ara Ketu ("Ara Kemu
Dex-). João Bosco ("Da Licenca Meu Senhor") and João
Marcello (Joao Marcello Boscoli & Cia").
In addition, Sony has shipped the latest album by Angela
Maria, titled "Ducts," which features the '50s balladeer diva
teaming with a nonpareil cast of vocal partners, including
Roberto Carlos, Cactano Veloso, Gal Costa, Maria Bethânia,
Milton Nascimento, Djavan, Chico Buarque, Ney Matogrossen,
Fagner, Alcione, Emilio Santiago and Nana Caymmi.
Augusto says that Sony also is introducing the CD-ROM for-
mat to Brazil for the first time, along with the CD Plus.
TINNITUS
Distributed by PolyGram, this boutique indie headquartered
in São Paulo releases product revered by critics but shunned
by consumers. In the four years since its creation, the label has
Continued on ge 62
BILLBOARD DECEMBER 2, 1995
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