Che New York Times
March 19, 2007
Singing and Doing the Hustle in Austin
By JON PARELES
AUSTIN, Tex., March 18 – Marnie Stern was onstage alone with her guitar in one among more than a
thousand showcase concerts at the annual South by Southwest Music festival. She wasn't exactly a typical
singer-songwriter. Her guitar was electric; her backup band was an iPod clipped to a belt loop, and it
blasted crashing, galloping drums and her own recorded guitars as she layered on frenetically repeating
runs and slashing chords. "Connected, connections, connected, connections," she sang.
South by Southwest Music is four hyperactive days of making connections for musicians, recording
companies and every other business touching on music, from concert bookers to copyright lawyers,
publishers to Web geeks. Started in 1987 as a regional showcase, SXSW Music, as it is called, has grown
into America's largest music-business convention, with more than 10,000 registered attendees this year
and many more hangers-on. For those four days, it seems, everyone is here because everyone else is here.
The Internet can now make every musician's demo recordings available at a click, but it doesn't proffer
them with a smile and a handshake. As conventiongoers filled the two club corridors of downtown Austin,
East Sixth Street and Red River Street, their name tags invited new contacts.
From before noon to near dawn, musicians performed short sets at clubs, parties, amphitheaters, street
corners, tents, backyards and probably hotel rooms, hoping to impress the right person and get their next
deal. South by Southwest has become an increasingly international festival, with more than 20 percent of
the performers from abroad.
One was Lonely China Day, a band from Beijing that brought a profoundly meditative tone to songs with
lyrics from ancient Chinese poetry, inexorable guitar buildups that could appeal to fans of Sigur Ros, and
twitches of electronic rhythm from a laptop.
There were government-supported delegations from Australia, Britain, Canada, Finland and Japan,
among others. Many bands played multiple shows, sometimes two or three in an afternoon, like the
Fratellis, a hearty Scottish trio who, when I saw them, strummed acoustic guitars and sang deft, catchy,
1960s-flavored songs about romantic ups and downs.
There were also hundreds of bands that had scraped together gas money, packed up vans and driven
hundreds of miles to play for 40 minutes to clubs half full of people already considering the next set. And
there was music for virtually every taste: doomy heavy metal (Zoroaster, Boris), supple Brazilian pop (Tita
Lima), brutally innovative electronica (Amon Tobin) or charmingly nerdy indie-rock (Menomena).
While many of the bands were new – or relatively new, with a handful of albums on small labels - much
of the music deliberately looked back. The Black Angels, from Austin, revived not only a Velvet
Underground song title (“The Black Angel's Death Song") but also the measured pace, ritualistic intensity
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