Founder celebrates 25 years
GIL, FROM 1E
everyday in colonial situations,
Gil said with a shrug during a
recent interview . "The people of
the South were colonized by the
powerful of the North, and we
are, all the time, unconsciously,
digesting everything. Butto
make a better use of this we need
better knowledge of these pro-
-esses, we need to ... establish a
more just dialogue, a greater bal-
..ice.
Pop culture is one of the largest
export industries of the United
States. MTV is now not only in
17 countries in Latin America
but also in Europe and Asia. But
the same pop industry that lion-
izes artists such as Paul Simon,
David Byrne and Peter Gabriel
for remaking other people's
music has little interest in hear-
ing the other people's artists.
Simon, for example, went to
Brazil and used music and musi-
cians from Gil's city, Salvador in
the northeastern state of Bahia,
for his album The Rhythm of the
Saints.
Albums reunite 'rebels,' revisit classics
ALBUM REVIEWS
recording of his unplugged
show for MTV Brazíl is an
opportunity to revisit old Gil
classics such as Refazenda,
Expresso 2222 or Aquele
Abraco. For new listeners, it is
a chance to discover a marvel-
ous songwriter and performer.
The acoustic setup and spa-
cious, immaculately clean
recording work well for Gil.
Taking away the clutter and
more explicit power of his
electric setting accentuates the
strengths in his singing and his
writing the nuances, the
catchy melodies and subtle
harmonic turns, the richness
in the Afro-Brazilian rhythms
without robbing his punch.
Palco, with its bouncy drive
and killer hooks, is still a show
stopper. And Aquele Abraco,
his farewell song before going
into exile in 1969, seems to
gain layers in this almost sober
version. Unplugged might
have started to run its course
as a concept, but it certainly
works here.
FERNANDO GONZALEZ
Herald Pop Music Critic
Gilberto Gil and Caetano
Veloso, Tropicalia 2, Elek-
tra/Nonesuch.
Tropicalia, the artistic and
intellectual movement spear-
headed by singers-songwriters
Gilberto Gil and Caetano
Veloso, challenged the social,
cultural and political rules of
Brazil in the late '60s. Tropi-
calia 2, recorded last year,
reunited Gil and Veloso for a
celebration and update.
It was a risky proposition.
Revolutions and revolutionar-
ies don't age well, and these
onetime rebels are now the
pop establishment. But Gil
and Veloso are simply two of
the world's best songwriters.
The years have added crafts-
manship, and their voices and
lyrics are darker and heavier,
though much of the tart humor
is still there.
This is no nostalgia trip.
Veloso and Git can still turn
expectations inside out - as
in Haiti, which sounds sweet
and eminently danceable
until you realize it is a subtly
sinister meditation on oppres-
of Tropicalia
Leaving nothing behind
"Nothing happened in Salva-
dor after he left. Nothing," says
Gil, and it is because the way in
which it was done was wrong.
Instead of being a two-way thing,
something that would help the ripe and just eat it. He left some
culture of Bahia, Paul's attitude seeds."
was vitiated by the old attitude of MTV, with its global perspec-
coming to get our raw material. tive and reach, can play an
It's what I call the cultural safari: important role in decentralizing
Visit a place in your air- world pop culture, perhaps
conditioned car, take your rifle changing, even reversing, the
and start bagging exotic animals flow of information and helping
to take home and put up on the set up true, international,
wall. He didn't spend enough cross-cultural dialogue. Or, it can
time, he was not out with the simply join the established mind-
people. So the work did not have set, the old ways of doing busi-
an impact back home. It justness, and worsen the situation
Ipassed.
with its more sophisticated grip.
*David was more respectful. "MTV Brazil, for example, is
He went there and lived anony- part of the problem," says Gil
mously, learning who the African When they arrived almost fou
chiefs were, who the community years ago, all they did was show
leaders were, trying to under the things from the North: Amer
stand the complexities of ourica, Europe: There was no polic
society. And when he did the to open up to local music. Only
album he abandoned rock and now they are beginning to com
the Talking Heads. He took risks. mit to local music. So it's agai
All that has left something as the same vice, it just reinforce
opposed to taking the fruit that is the same paternalistic process -
sion.
Most of the tunes are sung in
English
Portuguese, with
translations provided in the
CD booklet. For Gil and
Veloso, the language is a musi-
·cal instrument. Some of the
imagery, the puns, their use of
sound, is inevitably lost in the
-translation, but still...
Check out Da Da, a delight-
ful word game, or Tradicao,
Gil's sensual slice of life. Or
consider the sly humor on
Baiao Atemporal, a sort of Zen
commentary on truck driving,
or the remake of Hendrix's
Wait Until Tomorrow. Stylisti-
cally, Tropicalia 2 moves
effortlessly from the drum-
ming of the Afros blocos and
urbane bossa nova to new
wave rock. This is intelligent
pop in any language.
tic.
Gilberto Gil, Acoustic, Atlan-
For old fans, Gilberto Gil's
Why? Maybe it's because MTV
thinks along the lines of the mul-
has provided the tools for a
response to age-old problems has
tinationals: a center and a created new ones. Instant com-
periphery that is there to be munication has obliterated any
that is deplorable Brother logic sense of space and time. Pro-
cesses of reflection, assimilation
Carli Cohen, creative director and adaptation that once took
of MTV Brazil, disagreed. years now need to happen almost
"It's not that we didn't want immediately. There is barely
Brazilian music," she said, "We time to swallow, let alone diges
just didn't have Brazilian video and spit out, all the images and
clips. Even today, the labels do sounds constantly com in
not invest money videos.
Even with heightened aware
**The programming is-all ours. ness, technologically weaker soci
I'd say 80 percent. We use Yo eties might be fighting a losin
MTV Raps! animation and some battle.
rockumentaries; otherwise MTV
Brazil is made in Brazil.
"Now it's a massacre," say
Gil.* "A constant bombardmen
That's why we need to kno
beforehand what does
mea
not only regarding television bu
what we eat, what we hear, wh:
we wear, what we read, ever
thing. We just have to find a wa
to deal with it."
Age-old problems.
For Gil "these reassurances
might be cold comfort. If any-
thing, 25 years after Tropicalia,
the challenges have grown
harder. The same technology that
ANVENTIOCLCAT.
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