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Doll:Bubble-cut Barbie

Mattel, Inc.ca. 1961

The Strong National Museum of Play

The Strong National Museum of Play
Rochester, United States

ntroduced by Mattel, Inc., in 1959, Barbie dominates the doll world like no other doll. Today, annual sales for Barbie reach into the billions of dollars, and this one product accounts for about 34 percent of Mattel's gross sales. Barbie's popularity since her introduction, however, has not been consistent. In the 1970s, many mothers and feminists condemned Barbie for encouraging little girls to think of themselves as mannikins, sex objects, and housekeepers. By the early 1980s, Mattel had refocused Barbie from the ultimate consumer and party girl to a more career-oriented and culturally inclusive figure. Mattel issued more Barbies as astronauts, pilots, engineers, race car drivers, doctors, and dentists with the slogan, "We girls can do anything."

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  • Title: Doll:Bubble-cut Barbie
  • Creator: Mattel, Inc.
  • Date Created: ca. 1961
  • Location: USA
  • Subject Keywords: Barbie
  • Type: Barbie
  • Medium: vinyl, plastic, fabric, synthetic hair
  • Object ID: 110.10181
  • Credit Line: Gift of Ann Lindner in memory of Kenny Lindner
The Strong National Museum of Play

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