The Madame Alexander Doll Company first offered its eight-inch dolls made of hard plastic in 1953. The diminutive dolls looked like the little girls who made them so popular. Their sweet faces with large eyes were only part of their appeal. Madame Alexander offered hundreds of different outfits for the dolls representing a variety of activities and special events like skating, ballet, cheerleading, weddings, and balls, and popular characters from literature, stage, and screen. The quality of the dolls and founder Beatrice Alexander Behramm's talents for marketing make these small dolls as popular today as when they first appeared, among adults as well as little girls.