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Doll set:The Heart Family

Mattel, Inc.1985

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

Mattel first introduced the Heart Family to the world in 1985 as friends of Barbie, but later abandoned that back story. The family of four included a beautiful brunette mother attired in a sensible pink dress; a successful, dashing father clad in trousers, blue shirt, tie, and suspenders; and their adorably coordinated twin son and daughter. The Heart family demonstrated a more family-oriented, simplified lifestyle, which seemed a refreshing change from Barbie and Ken's countless weekends in Malibu. In place of a pink Corvette and large motor home, the Hearts drove a sensible Volkswagen Cabriolet complete with car seats for the kids, illustrative of their safety-conscious nature, while the convertible top suggested they still had a fun-loving side. Furthermore, the Heart Family didn't reside in an enormous dream mansion, instead occupying a sensible four-room home that included the basic furniture and necessities required for family life, such as bassinets, high chairs, and the all-important family table. In short, the Heart Family seemed to convey that the house wasn't nearly as important as the love inside it.

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  • Title: Doll set:The Heart Family
  • Creator: Mattel, Inc.
  • Date Created: 1985
  • Location: China
  • Subject Keywords: family, baby
  • Type: Dolls from the Nineties to Now
  • Medium: vinyl, molded plastic, paint, synthetic hair, fabric, printed cardboard
  • Object ID: 114.2809
The Strong National Museum of Play

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