This poster was produced by the United States Department of Treasury and the United States War Savings Staff. The first Series E U.S. Savings Bond was purchased by President Franklin D. Roosevelt on May 1, 1941. During WWII war bonds were a source of monetary income for the United States government. Americans were urged to buy war bonds and war savings stamps. Purchasing bonds was considerd not only patriotic, but also an investment in victory. While the initial goal of selling war bonds was to finance the war, it had the positive side-effect of raising morale on the home-front. By the end of the war 85 million Americans had invested in war bonds. This poster has a very emotionally effective picture of children playing innocently, with the shadow of the Nazi swastika hovering near them.