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Douglas Auto Theatre Sign, circa 1955
Mulholland Sign Company1953/1957
The Henry Ford
Dearborn, MI, United States
The first "auto movie theatre" opened in Camden, New Jersey, in 1933, but it took time to perfect the new technology. In the 1950s, a new market of families and teenagers embraced the informality and privacy of in-car movie-watching. This sign stood at the entrance to a drive-in theatre that held 800 cars when it operated between 1955 and 1985.
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Details
- Title: Douglas Auto Theatre Sign, circa 1955
- Creator: Mulholland Sign Company
- Date Created: 1953/1957
- Location: United States, Michigan, Kalamazoo
- Subject Keywords: Advertising signs, Shop signs, Drive-in theaters, Douglas Auto Theatre, Douglas Drive-In
- Type: Objects
- Contributor: The Henry Ford
- Original Source: http://collections.thehenryford.org/Collection.aspx?objectKey=154823
- Object Name: Advertising sign
- Object ID: 87.84.1
- Image ID: THF101930
- Credit: From the Collections of The Henry Ford. Gift of Kalamazoo College.
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