Dress

This dress is a perfect example of the use of the military esthetic of the 40s, stressing the importance of commercialization to its author, the Parisian Jacques Heim. Paris, London, Cannes and Biarritz: on this label these are cities marked in which he worked. He began his career in the 20s, in between two capital cities and two centers of high-end tourism, where he was able to spread his ready-to-wear creations and haute couture as well as his youthful line (Heim Jeune Filles, since 1936) and sportswear after the Second World War.

Heim is a key creator, he created the two-piece bathing suit in 1932, before the world was ready for the bikini, and introduced a democratic fashion in France which at times clashed with the status quo of haute couture, while his imposed criteria eventually ran in line with the evolution experienced in fashion.