This is the earliest known complete dress with a Montreal designer label. In the late 19th century, John James Milloy catered to an elite clientele specializing in "tailor-mades," suit-like ensembles more practical than dresses for sports, travel, or occupations outside the home. Milloy followed a relatively new practice that became commonplace as clothing production industrialized. Higher-end makers labelled garments with their names, guaranteeing the quality, creative authorship and authenticity of their product.