Since closing the elBulli restaurant, Adrià has been working to encapsulate how creativity and innovation are generated, using the knowledge and experience he gained from years spent manning the world's most famous kitchen. He knew from experience that a small company with limited resources could change how the gastronomic industry was understood, by having a very high degree of efficiency and creative longevity. The elBullifoundation is taking on a new challenge, not just in gastronomy, but in innovation.