The elBullifoundation is a private, family-run foundation set up by Ferran Adrià and his business partner, Juli Soler, on February 7, 2013. It was born out of a need to transform the experience they had gained at the Cala Montjoi restaurant into a vision for the future, to maintain and protect the legacy and spirit of elBulli. It is a vision based primarily on promoting innovation and creativity in cooking.