Electronic toy:Let's Rock! Elmo

The Let's Rock! Elmo electronic toy invites toddlers to rock on. Batteries power Elmo to sing six songs, and he shares microphone, tambourine, and drum set with his little accompanist for duet performances. The toy competed for the coveted 2012 Toy of the Year (TOTY) award for best infant/toddler toy. The Toy Industry Association (TIA), the trade association for toy manufacturers, distributors, and retailers, created the TOTYs to honor the best new toys on the market. Since 2000, TOTYs have signaled out the top toy in 11 categories including activity toy, boy toy, educational toy, game, girl toy, infant or toddler toy, innovative toy, outdoor toy, preschool toy, property of the year, and specialty toy. From among the winners in each TOTY category, TIA officials select one, single, best overall Toy of the Year. Award winners receive their honors at a celebration in New York City held at the start of TIA's annual trade show, Toy Fair.