electronic toy: Tamagotchi On Fairy

A fad that helped shape the electronics toy market in the late 1990s and 2000s, the Tamagotchi provided kids (and then nostalgic adults) with a digital pet that came alive. Children could raise their virtual pets from birth to adulthood with care, affection, and attention at the press of a button. Inspiring strong attachment and fascination, the Tamagotchi became a personal electronic device that playfully absorbed our attentions and extended our cultural fascination with robots and androids.