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England World Cup Poster

1966

National Football Museum

National Football Museum
Manchester, United Kingdom

Official FIFA World Cup poster, England 1966. Courtesy of the Priory Collection.

The official World Cup poster for England '66 features the first ever mascot for the tournament 'World Cup Willy'.

He dons a Union Jack waistcoat and not a flag of St George as one might expect. Over time the flag of St George has become the standard for England fans with the Union Jack almost disappearing.

This poster represents an interesting moment in England national identity.

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  • Title: England World Cup Poster
  • Date: 1966
  • Quote: The most interesting thing about this programme for England's World Cup is the waistcoat being worn by the mascot World Cup Willy...
  • Publisher: National Football Museum
National Football Museum

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