FASHION.CULTURE CONNECTED WITH SUSTAINABILITY

Ursula Laudien – LAUDIENBerlin

As a small studio label in Berlin, Laudien Berlin was launched from the claim to combine modernity with sustainability and to keep the direct control over processing and quality in the highest quality in its own hands. This has resulted in a very complex collection of knitwear, jersey and jersey, which is aimed at adult women who know and cultivate their individual style with their strong personality and self-determination. The target group is more defined by lifestyle and aesthetic requirements and is therefore without age limit. Everything is produced exclusively under fair conditions and with the highest quality standards together with a highly qualified team in Berlin. At the forefront, minimalist, simple and classic, the models always come with their own form language, with avant-garde Asian influences. Details and processing solutions, as well as a refined cut, stretch through the entire collection, without being too loud or even obtrusive, yet still boring or banal. The pieces are often used as favorites, which are often dragged along for years. The designer, Ursula Laudien, takes on a long-standing experience, which she gained by her work as responsible designer of several well-known large brand labels. This is the basis for the safe feeling for colors, fabrics and yarns, and combines in a stylish way in each piece of the collection. She never lost the joy of style and fashion. The motto of the label is: Slow Fashion, sophisticated, modern and made with love.