Feed the Guns with War Bonds and Help to End the War

Cartoonist and poster artist Bert Thomas rendered British soldiers feeding a machine gun with war bonds instead of bullets in this poster published in 1918 by the National War Savings Committee. The Committee became a major producer of British posters during the latter part of the war, and Thomas supplied many of those, and through it became an official artist for the war bonds campaign. A long-serving, prolific cartoonist for Punch and London Opinion, Thomas was born in Newport, Wales, and apprenticed with a metal engraver while launching his cartooning career for newspapers in Swansea. His war posters frequently carry a modern, concise design with a judicious use of flat planes of colors and words. They frequently call to mind posters by artists in the German Sachplakat movement and those by the Beggarstaff Brothers in Britain in the late 1890s.