figure: Campus Cuties: Nitey Nite

In the middle years of the 20th century, Louis Marx & Company produced about one of every five toys made in the United States. In 1955, in fact, Time magazine named Marx "the Toy king." Marx released a line of plastic army men in 1963. The figures were packaged individually, sold for less than a dime, and little boys quickly started to collect the new toy. A year later, Marx released Campus Cuties, a series of 6-inch plastic female figures in different poses that seemed to evoke a particular activity or mood. Through the Campus Cuties line, Marx intended to reach a new audience����_��girls. At the time, the new American woman was one that might pursue a college degree and was educated, sporty, and stylish.