figure: Little Green Sprout

Between 1903 and 1925, Minnesota Valley Canning Company sold cases of white corn and Early June peas, a variety of small, sweet peas. During a visit to England, a company executive discovered a large pea that was tender and sweet. He brought it back to Minnesota, but the company could not legally trademark the name Green Giant to describe the peas, so they settled on a mascot named Green Giant. In 1935, the advertising company Leo Burnett softened the Green Giant����_��s appearance from a white man holding a giant pea pod in his arms to a giant with a smile and a toga of green leaves. Leo Burnett also gave the giant a story����_��he watched over the Jolly Green Giant Valley. In 1973, the company introduced a second mascot, Little Green Sprout. The new mascot was aimed at children. He had a high-pitched voice, leaves for hair, and an interest in vegetables. The Jolly Green Giant and Little Green Sprout have since become pop culture icons.