figure | minidoll: My Little Pony, Shining Armor

First introduced in the 1980s and reintroduced in 2003, the My Little Pony line of mini horses encourages children in traditional forms of doll play--fantasy, storytelling, and collecting. The small ponies also reflect the modern strategies of toy making and marketing first tested by makers of Star Wars action figures and copied by legions of toy makers for the past 40 years.