Film still of Dev Anand

Known for subverting gender norms through his fashion choices back in the 1950s and 1960s, Dev Anand garnered hoards of imitators with his unique flair and charm. His avatars often wore sweaters and jackets in shades of pink and red, with a scarf - previously noted as a ‘feminine garment’ - tied around their necks. Dev Anand’s looks hinted at an attempt to design a new identity that combined parts of the western British Raj and parts of newly-independent India.