First logo

The first MHPJ logo was designed by the DDB agency in 2000. The image of a burning menorah set against the outline of a tree referred to the Jewish symbols of the light of memory and the tree of life. The tree also symbolized the rootedness of Jewish history in Polish soil. The first version of the logo, in dark grey and green, was soon altered by At Work Studio. The colors were changed to a more pronounced blue – an important color in modern Jewish history (the color of the Zionist movement, and then of the State of Israel).