Virtual world of the internet has given us a sense of limitlessness in terms of space and time. Through digital application and social media, it touches and transforms almost all of human sides including the most private ones. In it human plays the role of producer and consumer at the same time. Realizing the power possessed by the internet, the government begins to try to put it under its control. Responding such condition, Yusuf Ismail creates an imaginary character namely Fluxcup. Fluxcup is invented to construct the dynamics of virtual reality and, in the same time, to deconstruct the reality through its critical utterances.