For The Llove of Italy Exhibition | TGD vol. 03

Fifty metadesigns in form of illustrations, sketches, drawings from the studio funded by Milton Glaser, Seymour Chwast, Reynold Ruffins and Edward Sorel founded in New York in 1954 compose the gallery of cardboards, acetates and tracing papers, exhibited for the first time as originals and realized for italian companies between 1970 and ‘74.
Leo Guerra and Massimiliano Padrini made up a unique selection, where the hironical and irreverent spirit of the absolute protagonists of the american graphic design reflects on the research for a logo of a bank of Salento, on the posters for a corset factory of Empoli and in the corporate image for a savings bank in Tuscany.
These project, in most part remained on paper, were transmitted by John Alcorn - during that decade he was an illustrator for the BUR covers - as an “intermediary” between the italian clients and the partners from the old agency. A special focus is made on acetates slides designed for presentations in IT agencies - like Olivetti and IBM Italy - with languages and techniques that anticipated the birth of Powerpoint and Keynote.
The selection is closed with twelve watercolors in pure “Glaser style”, for a calendar that celebrates the icons from the italian reisennance, realized for the C&A retail factory.