Fordlandia Dance Hall, Boa Vista, Brazil, circa 1933


The Henry Ford

The Henry Ford
Dearborn, MI, United States

In 1928, Ford Motor Company established a 2.5 million-acre rubber plantation and industrial town - called Fordlandia - at Boa Vista in the Amazon Rainforest. To attract workers, Ford offered double wages, housing, food, medical services, and entertainment -- including an eighteen-hole golf course and dance hall. Fordlandia ultimately failed, and Ford Motor Company disposed of its Brazilian rubber operations in 1945.


  • Title: Fordlandia Dance Hall, Boa Vista, Brazil, circa 1933
  • Date: 1932/1934
  • Location: Brazil, Boa Vista
  • Subject Keywords: Ford Motor Company, Companhia Ford Industrial Do Brasil, Dance, Employees, Rubber industry and trade, Rubber plantation workers, Photographic prints, Photographs
  • Type: Photographs
  • Contributor: The Henry Ford
  • Original Source: Digital Collections
  • Object Name: Photographic print
  • Object ID:
  • Image ID: THF115496
  • Credit: From the Collections of The Henry Ford. Gift of Ford Motor Company.

Get the app

Explore museums and play with Art Transfer, Pocket Galleries, Art Selfie, and more


Google apps