Friends of Ojców Society

Włodzimierz Tetmajer (1861–1923), writer, painter, graphic designer. Studied at the Academy of Fine Arts in Cracow, as well as in Vienna, Munich and Paris. Co-founder of the Polish Applied Arts Society (1901). In 1895, the artist settled in the village of Bronowice, at the outskirts of Cracow. In his house the wedding reception of Lucjan Rydel (1870–1918), a poet and friend of Tetmajer's, and Jadwiga Mikołajczykówna, painter's wife's sister, was held. Stanisław Wyspiański (1869–1907), who was a guest at the wedding, took inspiration from the event and shortly afterwards wrote his drama The Wedding.

The poster, published by the Friends of Ojców Society, was supposed to promote a valued health resort. The dynamically growing locality offered to the inhabitants of Warsaw, as well as the entire part of Poland annexed by Russia, the opportunity to enjoy a spa without the need to cross the border, which was not without significance. The main element of the poster's composition is a painting-style landscape with ruins of the royal castle in Ojców. At the plinth of a monument, three women in folk dresses are seated, with the castle in the background. A separate element is the view of the building of the Health Centre for Nutrition and Hydrotherapy [Zakład Leczniczy Hydropatyczno-Dyetetyczny], called "Goplana" – the biggest health resort in Ojców. The author of the quoted slogan "Cudze chwalicie – swego nie znacie, sami nie wiecie, co posiadacie" (literally: You praise the foreign, yet you don't know your own. You have no idea what you have; related English proverb: The grass is greener on the other side of the fence) is Stanisław Jachowicz (1796–1857), a poet, fabulist and highly esteemed pedagogue.