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From Msytical to Materialistical

Irwan Ahmett2011/2011

Yayasan Biennale Yogyakarta

Yayasan Biennale Yogyakarta

A tide of capitalist ideas and consumerism has led to a change in lifestyle of modern Javanese people. Mystical values faded, replaced by more real and instant concepts. The worshipping of global brands, the idolizing of celebrities, the commercialization of ritual ceremonies in the tourism industry, and the commercials shown repeatedly so that the slogans can be memorized, have become the order of the day. The middle-class workers gladly save their salary every mont to buy new "designed in California, made in China" gadgets, which may increase the user's self confidence.

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  • Title: From Msytical to Materialistical
  • Date: 2011/2011
  • Commisioning: Indonesia, Yogyakarta, Indonesia
  • Artist: Irwan Ahmett
  • Type: Interactive project, Installation
  • External Link: www.biennalejogja.org
  • Medium: Interactive project and installation

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