Tommy Hilfiger became widely known during the early 1990s when hip-hop artists such as Raekwon of Wu-Tang Clan and Snoop Doggy Dogg were regularly photographed in his clothes. They often sported oversized “Tommy” or “H” logo T-shirts, while Tommy jeans sagged around their hips. The distinctive “sagged” style of wearing jeans became heavily associated with prison and gang culture, placing denim at the center of controversy reminiscent of its reputation in the 1950s.