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CorpBanca "Estado de Cuenta Corriente" form [front view]

Massimo Vignelli

Vignelli Center for Design Studies

Vignelli Center for Design Studies
Rochester, New York, United States

Form for current account statement for Corpbanca, banking division of CorpGroup, a Chilean holdings company.

CorpGroup identity was designed in 2007 with a color-coded system and a unifying symbol. CorpBanca, banking division, is blue. CorpArtes, the cultural foundation division, is red. CorpVida, the insurance division, is green. The CorpGroup, the parent holding company, includes all three colors.

Text from design: Vignelli exhibition label:
Corpgroup Graphic Identity Program
Santiago, Chile 2006
CorpGroup is a holding company with three branches: CorpBanca, CorpVida, CorpArtes. The first one of the most important Chilean Banks, the second an Insurance Company, and the third a Cultural Center. We designed the logo representing the three operational areas with a different color for each one of them and used that color as a basic identifier for all printed matter related to them. The use of the same symbol acorss the areas has increased the overall exposure of the brand.

Details

  • Title: CorpBanca "Estado de Cuenta Corriente" form [front view]
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Date Created: 2007
  • Physical Dimensions: 8 1/2" x 11" (21.59 x 27.94 cm)
  • Original Language: Spanish
  • Medium: lithograph on paper
  • Industry: Banks and banking
  • Function: corporate image
  • Form: forms
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: Santiago, Chile
  • Client: Corpgroup
  • Category: graphic design

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