Brochure for Heller Max 1 stacking dinnerware, both dinnerware and brochure designed by Massimo Vignelli.

Text: "Max 1 was created by Massimo Vignelli to meet the multipurpose needs of today. It is a completely new concept in melamine design. It is stackable, exceedingly durable and dishwater proof. In Italy, the service won a Compasso d'Oro award for good design. It was included in the Plastic as Plastic show sponsored by the Smithsonian Insitution, Washington, D.C., Italy: The New Domestic Landscape, the Museum of Modern Art, New York; The Museum of Decorative Arts, Prague, Czechoslovakia. Max 1 is represented in the Design Collection of The Museum of Modern Art, New York."

Featured items: 100 Max 1 Service set, 101 Dinner plate, 102 salad/luncheon/dessert plate, 103 soup/cereal/fruit bowl, 104 bowl cover, 105 medium bowl with cover, 106 large bowl, 201 tray, 202 tray, 203 tray, and 204 round tray. Colors available: white, orange, and yellow.


  • Title: Heller Max 1 [front view]
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Physical Dimensions: 8 1/2" x 11" (21.59 x 27.94 cm)
  • Original Language: English
  • Medium: lithograph on paper
  • Photographer: Carrieri, Mario
  • Function: brochures
  • Form: sheets
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: Mamaroneck, New York, United States
  • Client: Heller, Inc.
  • Category: graphic design; industrial design

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