Brochure for the Gateway Arch and JNEM [Jefferson National Expansion Memorial], St. Louis, Missouri, based on the Unigrid Design Specifications for the National Park Service. This publications program was originally designed in 1977.
Text from design: Vignelli exhibition label:
Public Graphics Programs
As everyone should know, to design a graphic program for the government implies a great deal of responsibility. The numbers involved are enormous and the impact, good or bad, is tremendous.
Every one of them receives a site map with park information. Books and exhibitions are also a part of the information program.
In 1977, we designed the basic format and prototypes for all NP publications, a format which was then implemented by a very skillful staff of designers, writes, photographers, etc.
The first thing we decided to do was standardize the size of folders into a system of folded posters that could be places in kiosks or hung in schools. Then we created a very flexible grid with a black identification band at the top for displaying the park name, and selected a limited range of typefaces and sizes.
We did the same for books. Cartography, photos, and illustrations were also a vital part of the program.
The result has been a very consistent level of quality throughout, a strong visual identity and, above all, an incredible cost reduction due to the standardization of the elements.
Park Service Design team:
Melissa Cronyn, Nicholas Kirillof, Dennis McLaughlin, Linda Meyers, Philip Musselwhite, Mitchell Zetlin, and Vincent Gleason, Chief, Division of Publications