Game:Mickey Mouse Yahtzee

Who says Yahtzee's just for grownups? Not Mickey Mouse and his friends! They want to make sure everyone has a chance to enjoy this classic game of strategy and chance. A modified version of the original game, Milton Bradley's simplified Yahtzee Jr. features five dice emblazoned with pictures of Mickey, Minnie, Donald Duck, Pluto, Daisy, and Goofy. Players toss the dice in the hope of rolling as many pictures of the same Disney characters as possible. The more matching dice, the higher the score. Two wealthy Canadians developed the original game of Yahtzee in the 1950s in order to while away the long hours aboard their yacht. The game became such a hit among friends that the couple sold it to game entrepreneur Edwin S. Lowe, who had made his fortune earlier in the century marketing Bingo games. The Milton Bradley Company later bought the game from him. Seeking to expand its market, Milton Bradley developed a simplified version and coupled that with familiar Disney characters to make it more attractive to kids. No stranger to licensing and merchandising campaigns, the Disney Company had been selling the rights to its characters to toy manufacturers since the late 1920s, when Disney first started making animated shorts.