In 1971, brothers Fran and Bryce Patch started their own commercial printing company in Beloit, Wisconsin. They built their business by printing products for other companies, including Trivial Pursuit game boards and Cabbage Patch doll sticker books. The company built success upon success in the years following--both designing its own successful game line and acquiring other well-known brands and/or distributorships such as Smethport Specialty Co, known for its famous Wooly Willy toys and the Lauri brand (known for soft foam toddler puzzles.)
The party game What's Yours Like? is a take on the classic trivia/guessing game, where players challenge one another to guess a clue, based on "truthful, yet clever" answers. The game's other tagline is "The Game That Tells It Like It Is."