GAA protestors, including Agusto Machado, Arthur Evans, Paul R. Martin, and Morty Manford, zap Fidelifacts Employment Agency, a company hired to perform background checks on job applicants that included whether or not the applicant was homosexual. When its founder was asked how he determined that an applicant was homosexual, he stated: "...if one looks like a duck, walks like a duck, associates only with ducks, and quacks like a duck, then he probably is a duck." The GAA popularized the zap, a form of direct political action that included unexpected confrontations of public figures to bring attention to gay rights issues.