George Eastman and Thomas Edison at Kodacolor Party

Eastman’s company had long experimented with making color film. In July 1928, George Eastman and Thomas Edison introduced their color motion picture film to the world. The film was called Kodacolor, and it was debuted to the press and distinguished guests at Eastman’s estate in Rochester, New York. The special black-and-white film was shot on a camera fitted with a filtered lens, and once developed, the print was projected with a similar filter and the image appeared in natural color on the screen.