Golders Green' was the first of many posters encouraging house-hunters to move out to new developments in the rural fringes of London. Work began on the new Underground railway from Charing Cross to Hampstead in 1903, when Golders Green was little more than a country crossroads. Within a few months, the terminus was the focus of a new community, complete with shops and avenues of Arts & Crafts-style houses. This poster paints an idyllic picture of life in Golders Green. The words of 18th-century poet William Cowper beneath compare the suburb to a sanctuary. The station and train in the background remind us of the vital link to the City, which made such a lifestyle possible.