Xerox Corporate Identity Guidelines/Xerox Corporate Policy pp.16-17

Massimo Vignelli

Vignelli Center for Design Studies

Vignelli Center for Design Studies
Rochester, New York, United States

Brochure which outlines the series of manuals for Xerox Integrated Design System. This brochure and the manuals themselves were designed by Vignelli Associates.

Text from design: Vignelli exhibition label:
Corporate Identity Program 1985-1989
Owing to the company’s enormous size, this project took a tremendous mount of time—domestic and international trips, presentations, changes, reviews, training seminar, top-level crisis meetings, low-level crisis meetings, and anything else you can add to it. It had a precarious life of good and bad implementations. The basic project was designed with a collaboration of the firms of Jay Doblin Associates and Jack Hough Associates. The project would have died a thousand times had it not been for the remarkable efforts of John Rutkus of Xerox, whose commitment kept it alive and progressing. On this page there are three temporary guideline manuals for advertising, promotional literature, and packaging, surrounded by a variety of pieces designed by several agencies and in-house staff following those guidelines. The basic elements recurrent throughout the printed matter are the corporate stripe at the top (in any appropriate color), the typefaces, and the typographical structure. As simple as these elements are, it is incredible how difficult it is to manage the correct implementation for so large and complex a company.


  • Title: Xerox Corporate Identity Guidelines/Xerox Corporate Policy pp.16-17
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Date Created: 1989
  • Physical Dimensions: 8 1/2" x 11" (21.59 x 27.94 cm)
  • Original Language: English
  • Medium: lithograph on paper
  • Industry: Technology
  • Function: brochures
  • Form: booklets
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: Rochester, New York
  • Client: Xerox Corporation
  • Category: graphic design

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